Our.Services

• Developing an annual marketing, sales, and community management plan
• Implementing, coordinating, and organising client events, industry meetings, exhibitions, and trade fairs
• Implementing upselling and cross-selling processes
• Conducting competitive analyses to identify market opportunities
• Utilising data-driven marketing techniques for targeted outreach and success measurement

With our expertise and years of experience in the hotel, serviced apartment, and co-living sectors, we support your project planning with comprehensive studies, analyses, feasibility assessments, location evaluations, and operator concept reviews. HOTEL CONSULTING GROUP offers you the foundation for informed decision-making. Our customised studies and analyses enable you to deeply understand the market, target audience, competition, or existing challenges within your business, allowing for strategic decisions.

We specialise in supporting companies in challenging situations, working with you to develop solutions to restore profitability and competitiveness. Our customised turnaround analyses provide a comprehensive assessment of your current situation, identify challenges and opportunities, and develop concrete recommendations for realigning your business. HOTEL CONSULTING GROUP’s solution specialists work closely with you to create tailored strategies that meet your specific goals and needs.

We offer tailored services to help you select the right operator and develop a successful operator concept. HOTEL CONSULTING GROUP’s experts carefully analyse the strengths, weaknesses, and potential of operators. Our solution specialists work closely with you to understand your requirements and vision of an optimal operator to ensure we propose the best operator for your property.
Our operator evaluation includes a thorough analysis of, among other factors:

• The operator’s experience, reliability, and reputation
• The operator’s financial stability (track record)
• Evaluation of the operator’s management skills, including leadership, team structure, operational processes, and quality standards
• Analysis of whether the operator and their concept align with the target audience, location, and property
• Review of contractual terms and conditions (performance/risk distribution)
• Analysis of potential risks and challenges (financial, operational, and reputational risks)
• Review of the operator concept (service offerings, quality standards, marketing strategies, and operational processes)

With our Quick Check service, we offer an efficient way to get an initial assessment of market and location factors, as well as a potential operator (concept) for your project. HOTEL CONSULTING GROUP’s experienced solution specialists quickly and accurately analyse the relevant aspects. In addition to this basic evaluation, you have the option of commissioning a more in-depth and extensive Feasibility Study from our expert team.
Our Quick Check includes:

• A compact market analysis
• Screening of demand (demand assessment)
• Screening of competition and location
• Screening of potentials and risks
• Screening of the operator/operator concept

We provide customised feasibility studies to assist you in assessing the profitability and viability of your projects. HOTEL CONSULTING GROUP’s experts carefully analyse all relevant factors to help you make informed decisions and identify risks early on. We work closely with you to understand your individual goals and requirements, developing tailored solutions that ensure your success.
Elements of our feasibility study include:

• Market analysis (target groups, competitors, trends, and market potential)
• Location evaluation (location, accessibility, attractiveness, and potential development opportunities)
• Detailed financial analysis (revenue forecast, cost calculation, investment requirements, and potential returns)
• Analysis of potential risks and challenges (SWOT analysis)
• Our recommendations: Based on the results of the feasibility study, specific recommendations are developed. This can include concept adjustments, site optimisation, risk mitigation, or financing strategies.

We provide tailored consulting services to ensure that your business complies with data protection regulations and safeguards sensitive data. In the hotel and co-living sectors, protecting personal data of guests, tenants, and employees is of utmost importance.
Our data protection experts advise and support you in:

• Reviewing your current data protection standards based on valid data protection criteria
• Conducting data protection audits
• Developing and implementing data protection policies
• Drafting data protection agreements
• Implementing data protection measures according to applicable legal requirements
• Reviewing your service providers, affiliated third-party companies, and suppliers
• Handling data protection requests and complaints
• Training and raising awareness among your team on the proper handling of personal data

HOTEL CONSULTING GROUP’s solution specialists take control of projects and measures to ensure the short-term stability of your operations, boost competitiveness and profitability, and secure sustainable success.

Our go-to-market management offers customised solutions to successfully position your product and operational concept in an existing or new market. HOTEL CONSULTING GROUP’s solution specialists oversee the strategic planning, implementation, and management of targeted actions and projects that ensure sustainable and successful market establishment.

• Conducting in-depth market studies to identify current trends, potential opportunities, and risks
• Developing a clear market entry strategy and differentiation strategies to achieve a lasting competitive advantage
• Creating unique selling points and a clear brand identity that resonates with your target audience and builds trust
• Identifying suitable distribution channels and carefully selecting sales and marketing partners
• Training and sensitising staff for sales and marketing
• Using storytelling techniques to build emotional connections with your customers, guests, or tenants
• Designing unique experience concepts and themes to create unforgettable stays
• Creating marketing materials

Our pre-opening management provides bespoke solutions to support the successful opening of your property. HOTEL CONSULTING GROUP’s solution specialists assist with the strategic planning, implementation, and control of all required measures prior to opening.

• Developing a detailed pre-opening timeline
• Ensuring the property is completed to defined standards and on schedule
• Coordinating and managing construction companies, architects, and interior designers
• Developing a pre-sales, sales, and marketing strategy
• Assisting with the creation of the operator’s website, a social media strategy, and marketing brochures
• Conceptualising, organising, and conducting pre-opening events and property tours
• Developing a property-specific IT concept, including an optimised and efficient digital customer journey
• Selecting and procuring the optimal IT equipment for staff and the system landscape
• Creating and implementing operational workflows, efficient processes, and quality assurance standards
• Recruiting and training staff

Our turnaround management provides customised solutions to successfully restructure and realign businesses in difficult economic situations. HOTEL CONSULTING GROUP’s solution specialists work closely with you to conduct a comprehensive analysis of the current situation and develop individual and optimal measures to get your business back on track.

• Root cause analysis and ensuring transparency in all relevant areas
• Identifying efficiency improvements and implementing revenue-boosting measures
• Optimising operational processes
• Repositioning the partially or fully revitalised hotel and co-living product
• Developing marketing strategies to regain and attract new customers
• Implementing measures to increase revenue and reduce costs
• Planning CAPEX investment measures to enhance product value and ensure sustainable and economically successful operations

The right sales strategy, paired with a well-matched marketing concept, is the key to success in a highly competitive market. HOTEL CONSULTING GROUP’s solution specialists work closely with you to develop bespoke sales and marketing strategies that increase brand awareness, help you better reach your target audience, highlight the uniqueness of your property, and achieve long-term success in the competitive market.
Our clients and partners include hoteliers, operating companies, investors—and potentially you! HOTEL CONSULTING GROUP’s specialists support and advise you in:

• Developing and implementing comprehensive sales and marketing strategies
• Developing and implementing brand identity, differentiation, and positioning strategies
• Identifying and segmenting your target audiences based on detailed demographic and psychographic analyses and purchasing power assessments
• Creating tailored marketing messages, content management, and storytelling techniques
• Analysing consumer habits, behaviours, and preferences to optimise your product portfolio
• Developing and implementing multi-channel strategies
• Analysing, developing, and executing online marketing and social media campaigns (SEO, SEA, SEM)
• Conceptualising influencer and endorsement marketing relevant to your target audience
• Planning, organising, and overseeing photoshoots and image videos
• Selecting, procuring, and implementing system technologies for analysis, communication, personalisation, and customer retention

Our strategic consulting services involve a comprehensive analysis of operational processes and the development of tailored strategies and solutions to enhance operational excellence. We consult and support you in optimising operational efficiency, reducing costs, and improving service quality.
Our clients and partners include hoteliers, operators, and operating companies, investors, banks, and financial institutions—and potentially you! We support and advise you in:

• Consulting and assisting with management and lease contract negotiations
• Analysing current operational processes: A thorough analysis of existing processes and structures
• Developing tailored strategies: Based on the results of the analysis, customised strategies are developed to enhance operational excellence
• Implementing lean management principles
• Optimising processes in key areas: By streamlining processes in relevant areas, bottlenecks can be eliminated, and service quality can be improved
• Introducing quality management systems: Implementing quality management systems allows for continuous monitoring and improvement of service quality to increase guest satisfaction long-term
• Training staff
• Continuous monitoring and adaptation: Regular monitoring of implemented measures and continuous adaptation to changing market conditions are crucial for long-term success
• Analysing, selecting, procuring, and implementing innovative technologies

Digital solutions are playing an increasingly important role, whether in online room bookings, digital check-ins, personalised guest experiences, or using data analysis for targeted customer engagement. HOTEL CONSULTING GROUP helps you take advantage of these opportunities to successfully lead your business into the digital future.
Digital solutions are playing an increasingly important role, whether in online room bookings, digital check-ins, personalised guest experiences, or using data analysis for targeted customer engagement. HOTEL CONSULTING GROUP helps you take advantage of these opportunities to successfully lead your business into the digital future.

• Developing tailored digitisation strategies
• (Further) developing a property-specific IT concept
• Building and implementing a digital marketing platform
• Integrating with other system components, such as revenue management tools, content and channel managers
• Selecting and procuring the optimal IT systems and equipment
• Implementing IT systems or subsystems, such as property management software (PMS), point-of-sale (POS) systems, and digital payment providers
• Advising on the procurement and implementation of IT hardware infrastructure, such as digital check-in kiosks, electronic locking systems, and CCTV surveillance and security systems
• Organising and ensuring data backups, server management, and system maintenance, as well as regularly scheduled updates to your systems
• Training your team on how to use new technologies

HOTEL CONSULTING GROUP’s solution specialists possess extensive industry knowledge and expertise in CAPEX planning and management. We assist you in strategically planning your investments, efficiently using budgets, and minimising risks, ensuring that your investments are profitable and contribute to the long-term success of your business.
Our experts advise and support you in:

• Analysing your current investment strategy to identify weaknesses and uncover optimisation potential
• Creating bespoke CAPEX plans tailored to your company’s specific requirements and objectives
• Implementing effective management processes to ensure that your investment expenditures align with your business goals and budgetary guidelines
• Continuously monitoring your investment expenditures to ensure profitability and achieve the desired ROI

HOTEL CONSULTING GROUP’s solution specialists ensure that your furniture, fixtures, and equipment (FF&E) as well as your operating supplies and equipment (OSE) are optimally planned, sourced, and installed.
We support and advise you in:

• Planning FF&E and OSE in accordance with the operator’s requirements
• Participating in the sampling process
• Making decisions on which equipment and furnishings are suitable for the hotel and co-living sectors
• Collecting and evaluating market-compliant price offers
• Conducting detailed analyses of your FF&E and OSE to ensure that they meet current standards, are functional, and contribute to the desired guest experience
• Timely execution of recommended measures based on the analysis
• Connecting with renowned furniture manufacturers and hotel supply companies
• Planning, coordinating, executing, and approving the installation of furniture and equipment

HOTEL CONSULTING GROUP’s solution specialists assist you in analysing and optimising your quality management processes, developing effective quality standards, and ensuring guest expectations are met.
Our clients and partners include hoteliers, operating companies, and potentially you! We support and advise you in:

• Analysing and optimising your existing quality and feedback management processes
• Developing and implementing quality standards and guidelines
• Feedback analysis: Identifying opportunities and weaknesses, taking targeted actions, and continuously improving service quality
• Creating and implementing a bespoke quality and feedback management system
• Conducting mystery checks and mystery shop calls, including evaluation and actionable recommendations
• Optimising customer acquisition costs through sustainable guest satisfaction and customer loyalty
• Coaching, workshops, and training in quality and feedback management